Original camgirl shows through differentiation marketing

Following the reading of the article camgirl hard to succeed without marketing, you are now aware of the importance of this area in your success. There are many marketing techniques or strategies that can definitely be applied to camgirls. In this article, we will analyze one of them and apply it to the camgirl business. The differentiation marketing or how to start from the competition.

What is differentiation marketing

Differentiation marketing is a strategy that involves offering something different from your competitors. Its purpose is to allow you to stand out from them in the eyes of potential customers. Differentiation can be about the product but also about everything around it such as the associated services or the price. For this last point, the most telling example is the low cost.

Beware, the first difficulty is to keep in mind that we must always meet the needs of customers. Let’s take the example of a toaster manufacturer. He wants to differentiate himself and it is the fashion of connected objects. So he thinks of making a connected toaster that informs you by SMS that the bread is toasted. So of course it is a differentiation compared to its competitors but this evolution of the product does not meet any need. Indeed, you are usually next to the toaster when you use it. Well the example is a bit extreme but keep well in mind the need of the customer, what he expects.

The second important point is that you should never rest on your laurels with this strategy. Indeed, in a competitive market (and the camgirl market is) your competitors will be quick to decline to their profits the differentiating elements that you have established. It is thus necessary to innovate permanently in the differentiation. For example, for camgirls, a few years ago, having a connected sextoy was a real differentiation. Today, look on a Freemium site like Chaturbate and you will see that a majority of girls own a Lovense Lush.

But how to apply differentiation for cam shows?

It’s simple observe, analyze and be creative! Of course, below we’ll give you some ideas on how to stand out. The point of this provocative response is to make you aware that the best ideas for differentiation will come from you. Indeed, if you read the ideas on the internet like on this site, it’s because other camgirls do it too. So the differentiation is not total ;-). Also, with a little experience you will be in a very good position to know what viewers and clients prefer.

However, here are some ideas:

The location:

90% of camgirls perform the shows from their bedroom. It’s classic, it works, but you can stand out on this point. So, sure, you’re not going to do a show from the bathroom (although, there are plenty of fetishists of all things) but there are plenty of other possibilities. You can do it on your washing machine while it’s spinning (doesn’t that remind you of some scenarios?) or even outside. With a 4G phone in modem mode, you can do shows from anywhere, from your car in a deserted parking lot to a peaceful spot in the middle of nowhere. In short, let your imagination run wild!

The theme of the shows:

Most of the shows done are generic, don’t revolve around a given theme. There is a lot to be done on this point. This goes for the decoration of the room from which the show is made but also for your outfit, your disguise. Gone are the days of the girl in sexy lingerie lying on her bed, gone are the days of the gothic girl, the secretary, the princess, the bride, the bourgeois, the Egyptian, the schoolgirl, the gendarme, the magician…. There are plenty of possibilities. Stand out!

Sextoys:

We saw in Part 1, connected sex toys are now the standard in shows. If you don’t have one, start there because it is now the minimum. You can see our article on the subject. Now, in addition to buying a Lovense Lush like all the camgirls, you should also think about the advantage and differentiation that a Nora provides. This interactive sextoy interfaces with its male counterpart (the Lovense Max) and allows you to perform remote sex. This is a huge competitive advantage for privates shows if your customers are equipped!

You can also go for more extravagant sex toys to stand out on Freemium platforms. We think for example of Fucking machines (example on amazon) or even the famous Sybian. For the latter, it’s more expensive but it should be seen as an investment.

The price:

One of the last vectors on which you can differentiate yourself is price. This is only valid for privates shows with certain platforms where you set the price. So be careful there! It can be tempting to lower your price to attract new customers but it is a dangerous game. You risk entering a low cost race that you no longer control. As much as the other points (place, theme, sextoy) are only a race to imagination and innovation, the price war risks costing you more money than it brings you customers. Therefore, we advise against this vector.

In conclusion, think about differentiating yourself from the competition while still meeting the needs of the audience. For this, you have all the keys in hand: customer knowledge and your imagination! Let your creativity out.

Find all the articles in the marketing section.

Also consider reading our how to become a camgirl guide.

Donald Thompson

Author